Performance marketing for founders, tracked from the click or call to profit. Search today, AI assistants as they open up, whatever comes next, always with one goal: a return on every dollar. We put our time on the line, keep your upfront costs low, and get paid from the results.
The channel changes. The goal does not: a return on every dollar.
20+
years doing this work, mostly around search
4
pricing models worked in: CPC, CPA, CPM, and CPL
3
sides of the auction: engines, advertisers, and publishers
0
retainers or hourly bills. We are paid from results.
How partnerships work
We do not sell retainers or bill by the hour. We take the risk with our time and only get paid if it works, so both sides put something real in.
At least one of these:
In every partnership:
An idea alone is not enough. We partner where both sides put something real in.
What we bring
Performance marketing, end to end: five ways to get a return on ad spend. Every partnership draws on all five, none of them is sold on its own, and every one is judged on ROI.
From concept to live, without losing the thread.
For ventures we partner on, we build the first version ourselves: lean sites designed around search intent, built quickly with AI-assisted workflows, wired for tracking before launch, and project-managed start to finish.
How we build an MVPHigh-intent search, run with discipline.
Google Ads and Microsoft Advertising for high-intent categories, including regulated and deadline-driven ones where timing decides the outcome.
How we run paid searchThe next place people decide.
As ChatGPT and other assistants open paid placements, we plan, test, and measure them with the same discipline we bring to search, and work on how a brand appears inside generated answers (GEO).
How we approach AI advertisingPartners paid for results, not promises.
Partner programs and performance networks built for margin, priced across CPC, CPA, CPM, and CPL, with lead quality watched as closely as volume.
How we run affiliate programsIf we cannot measure it, we do not scale it.
Conversion tracking, consent-aware analytics, attribution, and the unit economics underneath them: cost per acquisition, margin, and lifetime value.
How we measureHow the money works
Every deal is different. Terms depend on what each side already has in place, what each brings at the start, and the work still to be done. We know what we bring, we do not over-negotiate, and we look for a fair structure where every partner can see the upside. More on how partnerships work.
Media is the real capital in a performance-led business, so who funds it is one of the first things we settle. It depends on the deal: the partner, the venture, or shared, agreed in writing before anything launches.
Tools, hosting, data, and licenses are kept lean on purpose: the first version only needs to prove demand. Who covers them depends on what each side brings.
No retainers and no hourly fees. We would rather own a small share of something that grows than bill for something that does not. That usually means a share of revenue or profit, ideally with equity or equity-like terms such as phantom shares, set to match what each side brings and the work ahead.
How we work
We start with margin, lifetime value, and cost per acquisition. Headlines, bids, and budgets follow from what a customer is actually worth.
We would rather win a thousand searches from people who need something today than a million impressions from people who might someday.
The people who scope the work are the people who do it. Nothing gets passed down to a junior team after the first call.
Launch lean, read the data, keep what works, and cut what does not. Small gains repeated for years beat one big launch.
Experience
Our experience covers the paid search business from nearly every side of the auction: the engines selling the clicks, the advertisers buying them, and the publishers and networks turning traffic into revenue.
Sell the clicksEngines and ad platforms
Managed paid search portfolios worth tens of millions of dollars a year for some of the largest advertisers online, with a focus on growth, relevance, and yield.
Buy the clicksAdvertisers
Built and ran marketing and partnerships for finance and tax brands, including deadline-driven products where timing and trust decide everything.
Turn traffic into revenuePublishers and networks
Led performance networks through turnarounds from negative to strongly positive margin, and grew partner programs quickly without giving up quality.
Priced and monetized traffic across CPC, CPA, CPM, and CPL models.
We are based in Taiwan, with regular time in Japan and the US. We work across Asia and North America, mostly in English, in whatever time zone the work needs.
We take on a small number of partnerships at a time, chosen because the opportunity is real and the people are good.
If you can show real demand and bring something beyond the idea, tell us about it here. An idea alone is not enough. We partner where both sides put something real in.
We use what you send only to reply. It is not added to a list or shared.